Job Title: Marketing and Communications
Manager (Polish Market)
Department: Marketing Team
Languages: Native Polish
with Fluent English
Do you have a passion for interactive entertainment and
games? Do you have professional experience in the new media industries,
ideally in the Online Games industry? Do you have a strong background
in marketing, strategic planning or business development? Do you like
to work under pressure but also to work in an environment where you
really can make a difference and progress professionally? Do you like
having a major impact on the company’s growth and do you strive for
excellence? This is an exciting opportunity for an experienced online
marketing professional to join the marketing team of an innovative and
very fast growing online games publisher!
Description:
You will be responsible for all marketing and communication
activities regarding the Polish market for the games published by Gala
Networks Europe Ltd. on the www.gpotato.eu
leading online games portal. Your tasks will cover a broad spectrum of
activities including market research and analysis, strategic and media
planning, Adnetworks and Affiliate campaigns, mailing,
websites development, viral and social media initiatives. You also will
have to liaise with the respective Game Producers and the other
Marketing Managers.
Quick
description of the position:
- Driving the execution of marketing initiatives and
supporting the development of a long-term strategic plan for the games
released in Polish speaking territories
- Monitoring interactive entertainment business trends and
competitors, identifying opportunities and risks, and making
recommendations to drive the business
- Planning, coordinating and executing communications &
marketing plans
- Working closely with external partners (including
advertising agencies) to drive specific marketing programmes and
promotions, establishing a strong contact network
- Performance analysis of marketing and communication
campaigns
- Quantifying and tracking brand health and performance
- Increasing metrics to achieve established goals
Position
Requirements:
- Bachelor's degree in business or marketing (or equivalent)
- 3+ years of experience in a Marketing and /or
Communication related field
- Microsoft Office knowledge essential;
must be competent at spreadsheet (i.e. forecasting) management
- Well organized, able to prioritize and accomplish tasks
without supervision
- Strong analytical and creative skills
- Excellent understanding of the online creative production
and delivery process
- Knowledge and experience of web 2.0 / social media
- Experience of working in the games or new media industries
(or similar fast-paced environments) would be a distinct advantage.
- Knowledge of the MMORPG and/or Free to Play online games
preferable
- Established network of partners in Polish
speaking territories a
plus
- Multilingual candidates are a plus